Increase Your Real Estate Listings When Inventory is Low with These Tips
Having a low housing inventory can be frustrating at times for buyers and realtors; from buyers being unhappy with the selection of houses to realtors spending hours on MLS trying to find the right...
View ArticleWhy Realtors Need to Use Listing Videos on Their Facebook Page
Since its creation in 2006, Facebook has grown into the most popular social networking site, with over 1.87 billion active users. The site has completely changed how we interact not only personally,...
View ArticleInfluencer Marketing: How to Foster Mutually Beneficial Relationships with...
As stated on Forbes, a recent survey revealed that 84% of marketers plan on executing at least one influencer marketing campaign during the next year. Influencer marketing can be described as a...
View ArticleThe Importance of Branding for Real Estate Agents
The real estate industry is one of the most competitive industries there is today. To be a successful relator you need to brand yourself so that you can set yourself apart from your competition. You...
View ArticleWhat’s on The PRIME Factory’s Summer Reading List?
Just because we have graduated college, or are about to, doesn’t mean that we’re allowed to slack when it comes to learning new tactics and strategies in marketing and public relations. It’s an ever...
View Article3 Key Pieces to Online Reputation Management
Online reputation management is a way for brands to pay attention and respond to their consumers to ensure that they are being heard and a way to improve their brands name. It is very important for...
View Article4 Reasons Why Your Consumer Product Brand Should Use Digital Influencers
Digital influencers and bloggers are taking over the fashion marketing scene. Customers are not responding anymore to advertisements in the ways they used to. These bloggers and influencers are...
View Article5 Free Marketing Tools That Small Business Owners Can Benefit From
Every business, no matter the size, must utilize a comprehensive marketing strategy. But doing so can be a struggle for many small business owners as they try and juggle the many day to day tasks...
View ArticleFour Quick Reasons Why Media Relations for Apparel Boutiques is Important
Media relations is expanding now more than ever, and it is not a question of whether small businesses should be using media relations but rather how they are integrated this into their marketing. What...
View ArticleWhere Are The Interns Now? Q&A with Emily McBride
Emily McBride graduated in Spring 2017 with a bachelor of arts degree in public relations. Since then, she’s moved on from Blacksburg and The PRIME Factory to begin her career in the exciting field of...
View ArticleIs Public Relations a Practical Tool for Realtors to Use?
It’s a common misconception when realtors think that the only marketing communications tools that they can use to market their listings are print advertising, digital advertising and social media....
View ArticleWhere Are The Interns Now? Q&A with Kylie Rudder
Kylie Rudder graduated in Spring 2017 with a bachelor of arts degree in public relations. Since then, she’s decided to call Blacksburg home and begin her career in the public relations field. Now that...
View ArticleUsing Cheap Automated Social Media Companies Isn’t Smart Marketing
Every small business owner can probably agree that they have been asked the question “Have you ever been contacted by a stranger promising cheap social media through an automation platform you’ve never...
View ArticleWhy Isn’t Your Apparel Brand Growing Online?
With the emergence and escalation of e-commerce apparel sales in the last 20 years, the internet has provided a place for small apparel brands to quickly turn internet users into customers. Many brands...
View Article[Infographic] A Snapshot of Digital Marketing Trends in Real Estate
Real estate has made a major jump into the digital media world due to consumers’ current need for easily accessible, on-demand information. Marketing within the real estate industry is no longer a...
View ArticleHow to Set and Reach Business Goals in 2018
As public relations and marketing professionals, one of the biggest mistakes we see businesses make is setting poor goals. A consistent failure to reach goals is also one of the most common reasons...
View ArticleMeet The PRIME Factory’s Spring 2018 Interns
This Spring we have two bright, passionate and hard-working individuals that have joined the PRIME Factory team as interns! From social media marketing, branding, media relations and much more, our...
View ArticleWhich Type of Agency Should You Work With?
One common question or statement we get when talking to people about what we do, is “what is an agency?” Simply put, an agency is a third party partner that helps build your business by using their...
View ArticleHow to Partner with an Agency
Hiring a marketing or communication agency can be intimidating to some people as they don’t know what to expect in terms of the relationship, monetary commitment and how agency services work. However,...
View ArticleStephanie Smith, Partner, Receives Accreditation in Public Relations
STEPHANIE SMITH, PARTNER, RECEIVES ACCREDITATION IN PUBLIC RELATIONS Stephanie Smith has earned her Accreditation in Public Relations (APR) as of February 2018. The APR is awarded by the Public...
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